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FTC’s Final Rule on Fake Reviews and Influencer Marketing: What Brands and Creators Need to Know
Liscah Isaboke, Esq. Liscah Isaboke, Esq.

FTC’s Final Rule on Fake Reviews and Influencer Marketing: What Brands and Creators Need to Know

On October 21, 2024, the Federal Trade Commission’s (FTC) final rule on deceptive reviews and exaggerated claims took effect, reshaping how businesses, influencers, and user-generated content (UGC) creators engage with consumers. The rule prohibits fake reviews, undisclosed incentivized testimonials, and manipulated social media metrics, introducing hefty fines of up to $51,744 per violation. For influencers, this means strict requirements to disclose paid partnerships and maintain authenticity in endorsements. The changes signal heightened regulatory scrutiny and could transform influencer marketing by emphasizing transparency and trust between creators, brands, and their audiences. Compliance is no longer optional—it’s essential for maintaining credibility and avoiding legal risks​.

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Why Every Small Business Needs Legal Templates (And Where to Get Them)
Tori Hampton Tori Hampton

Why Every Small Business Needs Legal Templates (And Where to Get Them)

Starting a business can be thrilling—but costly legal mistakes lurk around every corner. Essential legal documents like NDAs, service agreements, and LLC operating agreements aren’t just nice-to-haves; they’re business survival tools. The good news? Legal templates save time and money by giving entrepreneurs ready-to-use agreements that are easy to customize.

Discover the must-have legal documents for your business and how our DIY templates can protect you from costly mistakes

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How to Protect Your Online Business with a Website Privacy Policy
Tori Hampton Tori Hampton

How to Protect Your Online Business with a Website Privacy Policy

Did you know your online business could face hefty fines for not having a privacy policy? Whether you collect emails, use cookies, or track users, your website must comply with data protection laws like GDPR or CCPA. Crafting the perfect privacy policy may seem daunting, but with the right template, you can set one up in minutes.

Don’t let your business fall out of compliance. Learn why privacy policies are essential and grab your free template today—read more.

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The Top 5 Legal Mistakes Startups Make (And How to Avoid Them)
Tori Hampton Tori Hampton

The Top 5 Legal Mistakes Startups Make (And How to Avoid Them)

Many startups fail not because of their ideas but because of avoidable legal mistakes. Skipping crucial agreements, ignoring compliance requirements, or choosing the wrong business structure can derail even the most promising ventures. Luckily, a bit of preparation and the right legal templates can prevent these common pitfalls.

Find out the top 5 legal mistakes startups make—and how you can avoid them with our legal toolkit.

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How the Business Startup Legal Toolkit Can Help New Business Owners Get a Strong Start
Liscah Isaboke, Esq. Liscah Isaboke, Esq.

How the Business Startup Legal Toolkit Can Help New Business Owners Get a Strong Start

Launching a business is an exciting journey, but navigating the legal landscape can be overwhelming for new entrepreneurs. The Business Startup Legal Toolkit simplifies these complexities by offering step-by-step guidance on critical areas such as business formation, intellectual property, tax compliance, and employee agreements. Whether you need help deciding between an LLC and S-Corp or want to protect your brand with trademarks, this toolkit provides the essential tools to build a solid legal foundation.

Avoid costly mistakes, attract investors, and ensure compliance from day one. With templates, checklists, and expert insights, the Startup Legal Toolkit is your go-to resource for starting strong and scaling with confidence. Download it today and set your business up for lasting success!

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The Trademark Battle Over "Very Demure, Very Mindful": A Cautionary Tale for Social Media Influencers
Trademark Liscah Isaboke, Esq. Trademark Liscah Isaboke, Esq.

The Trademark Battle Over "Very Demure, Very Mindful": A Cautionary Tale for Social Media Influencers

In this blog post, we explore the ongoing trademark dispute over the viral TikTok phrase "Very Demure, Very Mindful." Learn how TikTok star Jools Lebron's catchphrase became the center of a trademark battle, what it means for intellectual property rights in the age of social media, and why filing a trademark doesn’t always guarantee ownership.

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What Are Private Label Rights? (PLR)
Liscah Isaboke, Esq. Liscah Isaboke, Esq.

What Are Private Label Rights? (PLR)

Private label rights (PLR) encompass the legal and commercial aspects of selling products under a brand different from the manufacturer's, involving trademark protections and specific contractual agreements to maintain brand integrity and exclusivity

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What are Master Resell Rights (MRR)?
Liscah Isaboke, Esq. Liscah Isaboke, Esq.

What are Master Resell Rights (MRR)?

Master Resell Rights (MRR) is a legal term that refers to the rights that are granted to a purchaser to resell a product, often under specific conditions outlined in a contract or agreement. These rights can be subject to various legal restrictions and obligations.

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Corporate Transparency Act & The Beneficial Ownership Information Report
business law, compliance, federal Liscah Isaboke, Esq. business law, compliance, federal Liscah Isaboke, Esq.

Corporate Transparency Act & The Beneficial Ownership Information Report

The Corporate Transparency Act (CTA) represents a significant shift in the U.S. approach to business reporting and disclosure. Enacted as part of the National Defense Authorization Act for Fiscal Year 2021, the CTA aims to combat illicit financial activities, such as money laundering and terrorist financing, by increasing transparency in the ownership structures of companies registered in the U.S.

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