The Trademark Battle Over "Very Demure, Very Mindful": A Cautionary Tale for Social Media Influencers
In this blog post, we explore the ongoing trademark dispute over the viral TikTok phrase "Very Demure, Very Mindful." Learn how TikTok star Jools Lebron's catchphrase became the center of a trademark battle, what it means for intellectual property rights in the age of social media, and why filing a trademark doesn’t always guarantee ownership.
What Is Trademark Infringement & How To Avoid It
A trademark encompasses any word, name, symbol, or design, or a combination of any of the former. Trademarks are used to identify and distinguish goods and services from others in the market place.